Words by Panenka Magazine

Boca Juniors are one of those teams, aren’t they? One of those teams that everyone knows. Famous across the world for their culture, success and fans, it is no wonder that some of the world’s greatest players have once called La Bombanera their home.

Amongst all that, you know, being on of the world’s most famous clubs and all that, the Azul y Oro have had their fair share of really, really nice football shirts. Here, we talk about a few of our favourites:

2017 THIRD

We have just been rattling on about just how famous this club is. And, when you begin to think about Boca, you probably think about the famous blue and gold- and that’s fair enough. However, Boca’s 2017 third kit drifts, ever so slightly, away from the traditional Boca kit. Whilst paying homage to the traditional dark blue, the touch of electric blue across the strip takes this jersey to a new dimension, whilst keeping in touch with the club’s traditional roots.

2018/19 kits

We reckon that there is a lot of kits out there at the minute that you just look at and think, ‘they aren’t what they used to be, are they?’. But Boca’s most recent efforts don’t have that feel about them, so we are whacking them both in because we think they are both fantastic.

1981 HOME

This is Diego Maradona wearing one of the most famous football shirts of all time, if you need a reason for this being on the list, please contact us separately via email.

1990/91 HOME

There is something about football kits and kit sponsors. A jersey with a sponsor that looks good on it, will sit there and take the piss out of a kit that has a sponsor that looks daft – we’d like to imagine that is what Boca’s 90/91 home shirt did to every shit sponsor it saw. Not sure whether to thank Fiat or Adidas for this one, but it is a very nice shirt – we are seeing abit of a trend here, aren’t we?

1998 HOME

Collar? Yep. Traditional blue and gold? Yep. Long sleeve option? Yep. Ticks all the right boxes this one it would seem. Fair play. Fair play indeed.

Check out last weeks Top 5BEER SPONSORS


Because in the words of Liam Gallagher: “All I need are football kits and alcohol.”

Words by Panenka Magazine

Because in the words of Liam Gallagher: “All I need are cigarettes football kits and alcohol.”

Football and alcohol have always seemed to go hand-in-hand. Whether it’s necking warm cans on a train to Burnley at seven in the morning on an away day, drowning your sorrows down the local after your 5-a-side team’s been whacked 10-0 (again) or that feeling of regret after launching your £4.50 pint everywhere ‘cos Kieran Trippier’s just put it top bins in a World Cup semi final, football and alcohol never seem to be far apart.

It’s hardly surprising then that back in the day, alcohol sponsors on football kits were a pretty common phenomenon (before people seemed to realise it was a bad idea). So since beer and retro football shirts is pretty much all we consume at Panenka Headquarters™, we decided to take a look at some of the best alcohol-sponsored efforts out there and put together our favourites. Crack open a cold one and enjoy!


Probably one of the first kits that comes to mind when thinking of alcohol sponsors is Liverpool’s deal with Carlsberg, which ran from 1992-2010. During this time the Danish lager manufacturers’ logo become almost as synonymous with the red of Liverpool as Steven Gerrard himself. Him lifting the Champions League in ’05 is probably still the best lager advert of all time.

Don’t get us wrong though, Carlsberg does still taste of piss – but for those Liverpool fans it will always taste like European glory. Poetry.


Celtic. Tennent’s Lager. Scotland’s two heavyweights when it comes to fitbaw and beer. When they collaborated in 2010 it was always going to be good. As someone who’s drunk Tennent’s Lager at 6AM in a field somewhere in Perthshire, it brings back great (if blurry) memories. Plus this lovely black-and-grey away effort, modelled by Gio Samaras, from the 12/13 season is a pure winner.

Going to confidently call this the most Scottish football shirt ever produced — until Buckfast decide to sponsor the next Partick Thistle kit.


The first ever example of alcohol sponsorship in football (also the the first example of shirt sponsorship in the Bundesliga) was Jägermeister’s deal with Eintracht Braunschweig back in the 1970s. The German drinks giant paid 100,000 DM (€50,000) to display their striking logo on Eintracht’s kits – as seen in this lovely picture of two players holding some antlers.

The company also wanted the team to rename themselves Eintracht Jägermeister but sadly Braunschweig refused, which is a shame because it would have sounded cool as fuck.


Ahh, we just couldn’t do a list of alcohol shirt sponsors and not mention those gorgeous kits Newcastle wore in the 1990s. Thanks to Adidas, the Magpies had some beautiful shirts throughout the decade – not least, this spectacular purple and pink away effort from the 1996 season.

The Newcastle Brown Ale sponsor pulls the whole shirt together perfectly, plus it looks like it could be the badge of a hipster team from the French 7th division, which is an added bonus. Ho’way man.


Last but certainly not least are Club Deportivo Lugo, a second tier Spanish side who took things one step further by designing a whole kit to look like a pint of lager. That’s right. The side’s home shirt for the 13/14 season not only featured the logo of local brewery Estrella Galicia, but was complete with bubbles and a smooth head to complete the bizarre but brilliant effect.

I would have loved to see the opposition fans reaction to a 6ft pint of lager scoring past their team – and as if there was any doubt this team weren’t sober when they designed their kits, the away effort from the same year featured a giant octopus tentacle. Way to go Lugo, you mad bastards!

Check out last weeks Top 5 – MLS 2019

TOP 5 KITS: MLS 2019

Words by Panenka Magazine

A lot of people turn their nose up at the MLS. We on the other hand, think Soccer is great (and these kits aren’t bad either).

Sure, the MLS does things differently. How can you have a football league with no promotion or relegation? How come the team who finishes top don’t win the whole thing? Why do the teams pick their players out of a hat at the start of a season? It’s barmy, you’re right – and that’s exactly why we love it. Seriously, where else could you see the likes of Wayne Rooney, Zlatan Ibrahimovic and Kaka turn out alongside a bunch of pub team players every week?

And don’t even get us started on the old-school penalties in the 90s – how anyone could watch this and not love the MLS is beyond us:

But whether you rate the MLS or not, there’s no denying those pesky yanks have landed some of the best kits about (thanks to a league-exclusive deal with Adidas), and it’d be a huge shame not to have a gander at them. So with that in mind, here’s our top five kits for the 2019 MLS season. Enjoy!


It’d be rude not to start with the reigning MLS champions, Atlanta United. The champs have stuck with their AC Milan-inspired red and black home shirt, dubbing it the ‘Star and Stripes’ kit. Adidas describe it as ‘equal parts grit and flash, both timeless and contemporary’, and we have to agree with them.

The newly-added star above the club crest commemorates last year’s title success and the number ’17’ featured in the Atlanta state outline is a nod to the club’s origins in 2017. The gold detailing on this one adds a nice finish to what was already a classy effort. Top marks.


As the saying famously goes, ‘less is more’, and Seattle Sounders’ latest away shirt demonstrates this perfectly. The so-called ‘Nightfall’ kit is said to take it’s inspiration from the colourful Seattle sky seen above CenturyLink Field during Sounders’ 2-0 win against rivals Portland back in 2014.

It’s simple yet effective, with the pink detailing providing a striking contrast with the darker shirt. Another nice touch is the small tag at the bottom of the shirt, which features a silhouette of the CenturyLink Field’s arches against the backdrop of Mount Rainer. Beautiful.



Being LA Galaxy, it was only right that their away kit was given it’s own exclusive launch event in downtown Los Angeles, featuring the likes of Mr. Ibrahimovic himself. The kit itself is extremely nice, darker away colours seem to be a theme across the league as a whole this year and it’s definitely one we approve of.

The pixelated ‘glitch’ design is a difficult one to pull off, but it probably helps that when Zlatan wears something it usually makes it look ten times cooler. Along with the ‘This Is LA’ tag, Galaxy’s home and away kits will now feature five stars above the badge, indicating their five MLS cup victories.


Purple football kits. Purple football kits. Purple football kits. Those are three words that aren’t strung together nearly enough. Fortunately, Orlando City’s home shirt is letting us say it this year – we absolutely love it. Their #BringTheNoise kit features a soundwave-inspired design, meant to be symbolic of the’ noise and passion’ of the Orlando fans.

As always, the kit features Orlando’s gorgeous golden lion crest and this year’s effort also includes the slogan ‘Defend the Fortress’ written across the back neckline. Currently being modelled on the pitch by Nani this season, it’s safe to say Orlando have one of the nicest efforts out there.


Last but not least it’s the latest home shirt from Manches- New York City. The sky blue effort oozes quality and tradition. Despite our ‘traditional’ description, probably, getting some stick – seeing as NYCFC were only founded in 2013. It is a kit that takes elements of it’s East Manchester inspiration, whilst adding a touch of that Big Apple class. Also, we are behind any Adidas kit with the three stripes below the arm – it’s a lovely touch.



The 90s was mad. New Labour. Britpop. Sex in the City. The internet. Gazza. ‘Cool Britannia’ was in full swing. And for some reason, barmy goalkeeper tops were everywhere.

Words by Panenka Magazine

The 90s was mad. New Labour. Britpop. Sex in the City. The internet. Gazza. ‘Cool Britannia’ was in full swing. And for some reason, barmy goalkeeper tops were everywhere. We sifted through the most out-there efforts from the decade and put together our favourites for your viewing pleasure. Enjoy!


Any self-respecting compilation of mad 90s goalkeeper kits wouldn’t be complete without a mention for Jorge Campos, arguably the man who was responsible for the trend in the first place. The Mexican’s bizarre getup at the 1994 World Cup helped him take the crown of ‘craziest keeper’ from Rene Higuita (the latter was in prison for kidnapping at the time, but that’s another story.)

Unusually short for a goalkeeper at just 5’6″, Campos made up for his lack of stature with his eccentric style of play and barmy self-designed kits. This fruit salad-inspired 1994 effort is probably the craziest of the lot and earns it’s place in our top five.


From shirts decked out with orange liver-birds to ones covered in purple and grey rectangles, it’s fair to say David James wore some pretty interesting attire during his stint as No. 1 at Anfield. We can’t tell if this leopard print, triangle-y number dreamt up by Adidas for the 1995/96 season is a work of art or a pure disaster, but we like it either way.

PS – There’s a really nice purple version of it knocking around but we couldn’t find a decent picture of Dave wearing it, so enjoy this one instead.


Not even Peter Schmeichel was immune from wearing bonkers kits in the 90s. United’s Danish shot-stopper wore everything from tessellating yellow and blue diamonds to space invader-themed triangles and even psychedelic green spirals during his trophy-laden decade at Old Trafford.

This pink and purple striped effort, complete with black sleeves and diamond accents, is one of Umbro’s classier efforts from the time, all the while still being zany enough to make it onto our list. Well played lads.


When people associate things with David Seaman, this kit is probably up there with horrible moustaches and that time he got lobbed by Ronaldinho. Worn for the 1996 Euros, the odd-looking rainbow number is one of the defining memories from the tournament when ‘football almost came home’.

Others include Gazza’s wonder-goal against the Scots, ‘Psycho’ Stuart Pearce fist-pumping against Spain and of course the penalty shoot-out heartbreak against the Germans where Seaman’s kit didn’t help him save a single one.


Nowadays, if someone suggested putting the Newcastle skyline (complete with Tyne bridge) on the front of a Premier League football kit, they’d be laughed straight out of their production meeting. But in 1994, that’s exactly what Adidas did, and in the process spawned one the Magpies’ most iconic ever shirts.

Looking at the shirt, it’s got everything. The black silhouetted skyline, the sunset-inspired colours and that perfect Newcastle Brown Ale sponsor rounding it all off in the middle. What more can we say? Top marks.

Last week: Top 5 Kits: Women’s World Cup 2019


Words by Panenka Magazine

The Women’s world Cup is just around the corner and we are very much looking forward to it. With the popularity of Women’s football on the rise, this tournament has the early credentials to be something special.

Of course, we all know, for an international tournament to be considered ‘something special’ it’s not just about what is happening on the field. A World Cup is about atmosphere, the feel and buzz around the tournament. And, to people like us, it is pretty important that we can see some nice shirts to go along with it all. Here is our favourite five kits that have been released for the 2019 Women’s World Cup:

Germany Home Kit

That vintage German 1990 World Cup design, just can’t knock it, can you? A nice redesign of one of the greatest football shirts EVER, makes for an obvious entry onto this list.

Brazil Away Kit

Brazil and the colour yellow is something that will ALWAYS go hand in hand. However, the Canarinho’s are also familiar with the colour blue. Brazil’s love affair with the blue away kit is something that it’s hard not to be a fan of – they tend to be really bloody nice. This is no exception. Solid selection.

USA Away Kit

Wow. This is very, very nice. Nike have described this as ‘speed red’, and if that is what speed red is, we are big fans. With the addition of the mysterious ‘stars and stripes’ design across the strip – we can get behind this shirt in a big way, can it help the USWNT defend their title? Maybe it can.

France Away Kit

Very classy kit. ‘Predominantly white, with an overall graphic hexagon print’ is what Nike said and, it’s fair to say, they have done a very good job. With their male counterparts becoming world champions last year, the French women will be keen to make history in this number, and what a story that would be.

Australia Home Kit

Funky and colourful, if someone asked you to think about what an Australia kit SHOULD look like – this kit, probably, would not be too far off what you thought. With the Nigerian women recycling their 2018 shirt – this could be the 2019, Women’s world cup, ‘Nigeria’. Fantastic stuff.

This was our selection of our favourite 5 kits from the 2019 Women’s World Cup. Every Monday we will be adding a new addition to the ‘TOP 5 KITS’ series in the KITBAG.


Words by Neil Boardman

The Copa America returns to Brazil this summer for a carnival of South American football (with this installments’ Asian football invasion coming from Japan and Qatar). The build up to an international tournament is always made even more exciting with the kit releases.

For the 2018 World Cup, it would be fair to say that the kit launches became their own mini tournament in the build up to the main event. It would be very difficult to come up with an argument that does not conclude with Nike winning the World Cup last year, with THAT Nigeria collection.

However, Adidas are staking their claim early to win the battle of the Copa America kits, with three tasty numbers that were revealed on Tuesday March 19th. The 2019 editions of the kits of the Argentinian and Colombian sides took centre stage.

Modelled by the boy himself, the new kit for the La Albiceleste keeps its traditional White and Sky Blue colour, whilst creating something different than what we have seen from previous Argentinian kits. The side has a history of being represented by a fine kit and this edition is no different. And, don’t forget, with Leo at the wheel, any football shirt can become a champion one within a matter of seconds. Also, that collar is ace too.

Modelled wonderfully, Columbia are another side with a history of having very nice football kits. This years is no different. With a design that is inspired by the culture of their great country’s textile industry, the kit shows off a slightly different style to last year’s world cup version – but it works very well, in our opinion. With a side made up of wonderful talent, we look forward to seeing this kit in action amongst the style of play that had the majority of England livid for 120 minutes last July – it’s nice when its not you.

With more of the 2019 Copa America kits to be revealed, our excitement is building – and if the current releases are reflective of the quality of the tournament, we should be in for a treat.